| Group name | Description |
|---|---|
| CRM | This group describes operations related to managing customer relationships. This includes working with leads and existing customer requests, further converting into sales opportunity. The group also includes customer credit risk management processes. |
The group includes processes that provide planning activities and resources for the marketing campaign, controlling of campaign performance, and analyzing marketing campaign results. The main objective of a marketing campaign is to generate new leads and new sales opportunities with existing customers. |
Overview
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