Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

Demand Planning

Demand Planning is the planning discipline which generates planned quantities sold for each product group per market based on external and internal information sources.

Demand Planning is often done as manual forecast cascading throughout the Sales organization and/or supported by statistical forecast algorithms based on historical data. Typically it is conducted Business Unit by Business Unit.

The planned demands are basis for the master planning. As part of S&OP master planning also provides feedback on realistic/feasible quantities back to Demand Planning.

Forecast Accuracy is typically used as main KPI to measure the quality of demand planning.


Manual sales forecast scenario describes the flow in case the demand planning is conducted by manual sales forecast for a specific business unit.

Aggregation levels might differ depending on business need. Instead of product groups the aggregation level might also be single products and instead of markets it might be regions, countries or single customers.

The aggregation and consolidation rules and also the planning horizons need to be aligned with other planning disciplines. This task and the orchestration of the different planning disciplines is often considered as Sales & Operations Planning.

As external information sources direct knowledge from customers or general market information might be considered. As internal information sources information from Lead-to-Opportunity, Design-to-Deploy or from After Sales & Services could be considered.

It is highly recommended to also address the impact of poor forecast accuracy along the supply chain and in financial terms.

Plan scenario


Plan profile


Бюджеты должны вестись от бизнес-целей предприятия. Бюджеты - это целеобразование, к чему предприятие должно прийти к концу года, каких результатов оно должно достигнуть, какое финансовое состояние, какой должна быть доходность бизнеса и пр.

Данные бюджетов и планов не должны противоречить друг другу.

Бюджеты должны постоянно обновляться. Если происходят изменения, необходимо пересмотреть и пересчитать бюджеты, установить себе новые цели.

Процессы планирования и бюджетирования должны быть хорошо организованы, для своевременного расчета целевых показателей

В настройки:

Статьи бюджетирования - это справочник, заполняемы предприятием

  •  классификатор, по которым можно задать плановый “оборот” - плановый объем продаж 
  •  аналитика (разрезы аналитические) статьи - клиенты, товары 

В зависимости от настроек аналитики можно в рамках статьи бюджетирования и задавать плановые величины и затем получать фактические данные по этим разрезам. Затем смотреть данные как в целом по статье, так и в разрезе каждого аналитического разреза 




BPMN Modeler Enterprise
attachmentIdBpmn14254111
diagramBackgroundColor#ffffff
enableCustomViewerHeightfalse
diagramNameF2Pl Demand Planning with manual sales forecast
showBpmnLinkstrue
showAnyLinkstrue
showConfluencePageLinkstrue
showAttachmentsInTabfalse
showDmnLinkstrue
showEmbeddedCommentstrue
saveZoomPositionfalse
showJiraIssueLinkstrue
showBpmnJsPaneltrue
shownAttachmentVersion2
showDmnInTabfalse
viewerHeight250
commentedSavingfalse
vbcpEntIdvbcp-ent-id-9be7493c-2987-4fe9-abdb-d36374e703b8
showConfluenceAttachmentLinkstrue
showExternalContentLinkstrue
showMaximalHeightfalse
loadImageInViewermodel
showBpmnInTabfalse
showDocumentationtrue
showJiraIssuesInTabfalse

How to prepare sales forecast


How to conduct forecasting


How to align forecast


How to finalize forecast