Demand Planning
Demand Planning is the planning discipline which generates planned quantities sold for each product group per market based on external and internal information sources.
Demand Planning is often done as manual forecast cascading throughout the Sales organization and/or supported by statistical forecast algorithms based on historical data. Typically it is conducted Business Unit by Business Unit.
The planned demands are basis for the master planning. As part of S&OP master planning also provides feedback on realistic/feasible quantities back to Demand Planning.
Forecast Accuracy is typically used as main KPI to measure the quality of demand planning.
Manual sales forecast scenario describes the flow in case the demand planning is conducted by manual sales forecast for a specific business unit.
Plan scenario
Plan profile