Overview
The "Campaign to lead" scenario describes the process chain that provides planning activities and resources for the marketing campaign, controlling of campaign performance, and analyzing marketing campaign results. The main objective of a marketing campaign is to generate new leads and new sales opportunities with existing customers.
Campaign to lead flowchart
- a process group the process belongs to
- a typical business process
- a typical E2E business process scenario
- a typical E2E business process cluster
Links to User Guide
- Plan marketing activities
- Perform marketing activity project tasks
- Review results and close marketing activities